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Pioneering packaging for home delivery flowers

Picture of a bunch of roses

Sending roses to the one you love has never been so eco-friendly. Finlay Flowers have found that flowers can now be sent without water by making changes to the way they are packaged. On Valentines Day 2011, Finlay Flowers sent 17,000 individual bunches of dozen red roses to M&S customers all over the UK in modified atmosphere packaging, meaning that there was not a drop of water in sight.

A first not only for Finlays Horticulture and M&S, but also for the industry as a whole, blooms are sent sealed in a MAP bag. Once sealed, oxygen levels in the bag decrease and carbon dioxide levels increase naturally. This change in atmosphere reduces the respiration rate of the flowers, thus extending the storage period and reducing water demand. Sending home-delivery flowers in MAP saves water, reduces packaging, maintains flower quality for longer, and improves logistics, both in terms of weight reduction and improved pallet fills.

The statistics associated with this change in packaging are impressive. For the 2011 Valentines day delivery 11,900 litres of water were saved. This is equivalent to 47,600 cups of tea -5 cups a day for 26 years. Furthermore, removal of this water from the delivery chain reduced overall transport weight by 11.9 tonnes and the flat presentation allowed an increase in pallet-fill from 90 boxes for conventional water-packs to 120 boxes, a 25% space-saving, reducing lorry journeys.

As well as eliminating water damage, the roses lasted longer and looked better, with complaints down by 40%. With this innovation clearly offering benefits to product quality, logistics as well as the environment, Finlay Flowers are looking at expanding the range of flowers which can successfully use MAP.

Meaning that you can feel extra specially pleased with yourself when you ‘say it with flowers’.